Amongst the programme’s core objectives is to equip trainees with competent skills that will guide them in their specific areas of specialization in either print, broadcast, digital journalism and public relations. Most importantly, the course is aimed at training learners to apply proper communication and media skills for quality production output that best fits their audiences in terms of context, theme and style.

Apart from the normal class sessions, our students undergo thorough practical training which involves all activities of the media ranging from pre-production, production and post-production activities. We incorporate the use of modern studio equipments to ensure that our trainees get the best skills that can be applied in any media house.